Pris
12
4 No.
8
VOL. 2
75-767

ISSN 10

FCC O

PrNiseownsLe
g
l
a
l
a
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g
ews
e
L
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o
VOL. 24

ISSN 10

No. 11

75-767

8

013
Dedicate
ber 2
cem
Ddeto
Protectin
s
g Huma
t
Righ
n Rights
umanThe Too-M
H
y
g
r
n
t
i
t
s
a
Prisons
u
ec
n
t
d
o
y
r
n
P
I
P
are
risone
e
ted to
W Phaovnast, u derc
lrs Dile
ovtaere
Dedica
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’ 
mma
. L oca
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 m of P
lot- imp
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cr
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r
that, as
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s
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ttor
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as
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ty
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y
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o
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fo ge avng, an n ca s beentrasta

Novem

ber 20

13

d for
co
rcnemen t priso
he d
veAra),ge own
nty. In crois
alle
a stdrative,enea
AT
t es
f is
cofouun
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reason
l ch
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wfe
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s ec
ddearrieofs Crim
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unov
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ngt, dthise
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The tota , for that mat Canada – or
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at
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ates an
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- role or 50 – if you
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That ’s e people on
, is m il ia rn pcyhone ra the prison p issue. A
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ferred sense thw
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slat
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FCI
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sh
opr,re
fence. 42
eceisive dso
litinesis,hm
er
ha
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neas
b
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p
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Fede
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t sra
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Prison Legal News
Information for advertisers
CONTENTS

Why
advertise
with PLN?

P

rison Legal News

is the premium source
of national advertising to reach people concerned about prisoner rights
and criminal justice-related
issues — civil and criminal
trial and appellate attorneys,
judges, journalists, academics,
paralegals, human rights activists, family members of prisoners, lawmakers and other
government officials, and
state and federal prisoners.
PLN has more than 9,000
monthly subscribers.
We distribute several thousand additional issues each
month to interested people and organizations by mail
and at events. PLN has subscribers in every state and
conservatively estimates that
each issue is read by at
least 90,000 people.
Unlike readers of free circulation magazines, ours
have the income and interest to buy your product and services.

Lawyers, academics,
libraries and other
professionals

15%

Human
rights
activists,
family
members,
officials,
etc.

15%

70%

State and
federal
prisoners

Who reads PLN.
According to our
most recent reader
survey, 60% of our
paid readership
purchased at least
one product or
service from a PLN
advertiser in the
preceding year.
Some of the largest and most
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organizations in the United
States regularly run public service and informationgathering ads in PLN. These
public service advertisers
include the Southern Poverty
Law Center, American Civil

Liberties Union and Human
Rights Watch, among others.
PLN is the only nationally circulated magazine
you can advertise in that
goes into every medium
and maximum security
prison in the country
and most of the lower security prisons as well. We have
a solid track record connecting advertisers to their target audience since 1990.
No one else has our
depth and reach. Our
many long-term advertisers have found that Prison
Legal News is the most effective and economical way to
reach their target audience.

If you must reach people with an interest in prison issues,
no other advertising medium even comes close to PLN.
[2]

Don’t take our word for it!
Ask any of our advertisers about the results they get
from advertising with us! We encourage advertisers to
track their ads so they can see for themselves.

“
“

“

Prison Legal News has proven to be the
top source of new inquiries for our
products. There is no question that
advertising in PLN has increased our
new customer base year after year.”
—Michael J. Sellard, Institutional
Services Prism Optical Inc.
WriteAPrisoner.com started as a
part-time project in September of
2000. Today we receive more than
80,000 unique visitors and more than
2,000,000 page views monthly. More
than 50,000 viewers subscribe to our
newsletter. Prison Legal News has
played a large role in our growth,
directly impacting the increase in new
members and web site viewing.”

“
“
“

—Adam Lovell, President,
WriteAPrisoner.com
Prison Legal News has assisted
Blackstone Career Institute (BCI) in
serving the needs of incarcerated
individuals for many years. By
advertising in Prison Legal News, BCI
is able to reach our target audience,
educate incarcerated individuals
about our programs and services
and provide BCI with a cost effective
method of advertising.”
—Kevin McCloskey, Blackstone
Career Institute

I have been advertising for over 6 years
with PLN and I continue to get great
results and lots of business!”
—Sandra Z Thomas, Let My
Fingers Do Your Typing
Prison Legal News opened the door
for us to hundreds of prisons and
thousands of inmates around the U.S.
It is by far the best media platform for
your prison industry message.”
—PrisonVoice.com llc
We really like helping Inmates and their
families. It’s tough on both those who
are incarcerated and the families who
love them. PLN helps us reach out
to these folks and we especially love
what PLN does for both our business
and prisoners. PLN is an invaluable
resource. Inmate Magazine Service
loves PLN!”
—Roy and Kim Snowden,

“

Inmate Magazine Service
As an advertiser in PLN, I know my law
office is reaching over every electric
fence and wall in the nation’s prisons
to reach those incarcerated.”
—Charles Carbone, Esq.,
Prisoner Rights Lawyer

[3]

Media
Coverage

P

rison Legal News and
PLN staff continue to be
featured and quoted
in numerous news publications nationwide. Visit “PLN in
the News” on our website for a
complete list of the many articles that feature PLN or simply
Google “Prison Legal News.”

I

n addition to our monthly publication, all issues
containing the magazines’ entire content (including
print ads) are posted each month to PLN’s website in PDF format. It is the best resource on prison and
jail litigation and news anywhere online and receives
over 100,000 unique visitors per month. www.prisonlegalnews.org is the leading and most comprehensive website in the world for prison, jail and detention facility news and litigation information. We have
affordable advertising options for all budgets.

“The letters came
pouring in!”
—New York Law Journal

An article in New York Law
Journal recently reported
on the power of PLN:
“Among the best ways for a
civil rights attorney to spread
his name around, Anthony
Ofodile said, is to win a case that
gets picked up by Prison Legal
News, a monthly magazine dedicated to protecting prisoners’
rights. In his case, after the magazine ran a story in 2006 on his
$1.25 million settlement of a prisoner’s medical malpractice
action, the letters began pouring in. He now receives well over
a 100 letters a month, each outlining purported injustices committed by the government.”

[4]

Website
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Investigations

I

Audits

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f you need to know
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Advertisement Standard Sizes & Dimensions

P

rison Legal News offers the 23 display advertising options shown on these pages. All
dimensions are listed width first and then the height. Any ads submitted at incorrect
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1 col. wide
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1-1/2 col. wide
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2 col. wide
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full page
(Other than inside
front & back cover)
1 month 
2 months 
3 months 
6 months  
One year 

1 col. wide
2-3/8" x 3-5/8"

1-1/2 col. wide
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2 col. wide
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$1,050
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$8,650

full page
7-1/2" x 9-3/4"

(Inside front
& back cover ONLY)
1/6 page 
1 month  $230
2 months  $410
3 months  $550
6 months  $1,005
One year  $1,855

1 col. wide
2-3/8" x 4-3/4"

2 col. wide
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1-1/2 col. wide
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1 month  $1,250
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6 months   $5,565
One year  $10,385
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Track your results! Simply include “Dept. PLN” in the address of the ad.
[5]

1/4 page 

1/2 page
$305
$535
$750
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1 month 
2 months 
3 months 
6 months  
One year 
1 col. wide
2-3/8" x 7-1/4"

2 col. wide
4-7/8" x 3-5/8"

1-1/2 col. wide
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3 col. wide
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$570
$955
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1 month 
2 months 
3 months 
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One year 
2 col. wide
4-7/8" x 7-1/4"

3 col. wide
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2/3 page
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1/3 page
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wide
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$410
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2 col.
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3 col. wide
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1/2 back page

3 col. wide
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1-1/2 col. wide
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1 month  $685
2 months  $1,255
3 months  $1,685
6 months  $3,095
One year  $5,775

This is the same size as an
inside 1/2 page, placed at the
bottom of the back page,
below the mailing address.
Inquire about availability.

[6]

Classified Ad Prices,
Sizes and Policies
1.	 Only advertising of products, services, or providing or requesting
information will be considered.
2.	 Payment must be made in
advance. There is a two month
minimum on classified ads.
3.	 The first line ONLY can be in
Bold. Submit first line in bold type
or otherwise indicate you want the
first line in bold.
4.	 Periods and spaces between
words and sentences count as one
character. For example the following three words with the space in
between and punctuation adds
up to 22 characters:
  Legal Services. Cheap!
5.	 There are 32 characters per line,
including spaces and punctuation.
6.	 All ads are in Times Roman 10
point type.
7.	 Prisoner names or addresses are
not accepted.
8.	 Messages between prisoners are
not accepted.
9.	 Messages to a prisoner are not
accepted.
10.	 Advertisments for prison pen
pals are not accepted.
11.	 Advertisements for a pen pal service are OK.
12.	 Requesting legal assistance with
a case will be accepted if an
attorney is the contact person.
13.	 All ads will be placed at PLN’s
discretion.
14.	 Prison Legal News reserves the
right to refuse any ad.

1/48th page
2 months $80

3 rows of 32 characters
= 96 characters total.

1/36th page
2 months $90

5 rows of 32 characters = 160 characters total.

1/30th page
2 months $100

6 rows of 32 characters = 192 characters total.

1/24th page
2 months $110

8 rows of 32 characters = 256 characters total.

Actual Size of Ad
Circle if you want the 1st line to be in
Bold type (like above) or Regular type.

Actual Size of Ad
Circle if you want the 1st line to be in
Bold type (like above) or Regular type.

Actual Size of Ad
Circle if you want the 1st line to be in
Bold type (like above) or Regular type.

Actual Size of Ad
Circle if you want the 1st line to be in
Bold type (like above) or Regular type.

Advertiser Information
No. of months:       Rates are effective Jan. 1, 2014
Size: 1/24 1/30 1/36 1/48 (circle one)
Amount Enclosed:                    
Name:                       
Company:                      
Address:                       
City/State/Zip:                      

Mail Ad Text, Payment and Form to Prison Legal News
PO Box 1151 • Lake Worth, FL 33460

Purchase ads by phone with a Visa or Mastercard [561] 360-2523
Advertising Questions? Email PLN at ads@prisonlegalnews.org
[7]

Advertising Policies

Special Advertising

Prison Legal News reserves the right to decline
advertising for any reason. Slight variations in
ad dimensions may be necessary to improve
the look of a magazine page. This sometimes results in a larger ad than the listed
dimensions. Ad copy and changes must be
received by the 10th of each month for
placement in the following month’s issue.
All ads must be prepaid by check, money
order, Visa, MasterCard, or American Express.

Prison Legal News can provide advertising options to reach all or a particular segment of its subscribers. Call 561-360-2523
to discuss your needs and for pricing.

Technical Specifications
Prison Legal News accepts in display
advertising black-&-white/grayscale
PDF or TIFF formats, at exact size.

Special Placement
Prison Legal News attempts to place display ads in the magazine so that they receive
maximum exposure on a particular page.
We regularly rotate the ads in each issue.
Additionally, within the following guidelines and for a 10% surcharge, the placement of an ad can be reserved for any location on any page except the inside of the front
and back cover, the back cover and page 3:

Any ads submitted in other sizes or formats
will be charged a one-time fee of $10–15.

 Only space for ads 1/4 page and
larger can be reserved.

PLN can also scan a hard copy
and clean it up for a $15 fee.

 Inquire first for availability
of a particular location.

If you want us to lay out your ad, a onetime fee of $25–100 will be charged
according to the size and complexity of
your layout needs. Please supply all text and
images, as well as any additional instructions.

 Placement is reserved on a first
payment received basis.
 Previously reserved and paid for ads
are grandfathered into a particular
location and cannot be bumped.

Advertiser:                                          
Name:                                          
Company:                                          
Address:                                          
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Ad Frequency and Size
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Width:                                          
Amt. enclosed:                                                     

Mail Payment and Form to

Prison Legal News
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Purchase ads by phone
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[561] 360-2523
Advertising Questions?
Email ads@prisonlegalnews.org